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Cullman Christmas tradition impacts local business

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This year is Cullman’s second annual Christkindlmarkt. It’s an authentic German Christmas market featuring more than 40 vendors, ice skating and a Christmas carousel. Last year the event was smaller and much shorter however the many attractions this year will be available all the way from November 24th through December 23rd. Many different small vendors selling everything from clothing and ornaments to traditional German holiday food.

Cullman is a city that is proud of its German roots and 2023 is the year of the city’s 150 year anniversary. And that’s something that is drawing people from near and far to shop at the market and the surrounding businesses.

Ryne Ashley is the owner Ashley Mercantile – a small business across the street from the market. He’s met many people already coming to shop from all over.

“We’re seeing people from all over the southeast we’re seeing people from Canada we’ve had people from the northeast and Midwest that have came to Cullman for the market.”

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This is not the only festival Cullman does. Both Oktoberfest and Rock the South are huge events in the area that bring lots of money to the city. Ashley says these events help to make Cullman better.

“For the city as a whole I think it’s going to generate a lot of tourism dollars people here from out of town exploring trying out the restaurants and the shops and everything.”

April Bennett is a Sales Associate at Tre Bellezze Boutique. She says they have had a lot more traffic in their store since the market started in late November.

“Down here in the warehouse district lots of cute little boutiques it’s going to boost their sales.”

The businesses in the warehouse district are full of customers walking to and from the market at this time.

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