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Germany relaunches Embrace German Nature Campaign aiming Indians to look forward to summer travel in 2023



Germany’s natural world is breathtaking in its beauty and scale. The landscape comprises hundreds of mountains and glaciers, soaring above flowering meadows, crystal lakes of drinking water quality and charming villages. It’s one of Europe’s most wooded countries with flourishing flora and fauna, from its thick forests to its bison, raccoons, and lynx population.

German National Tourist Board (GNTB) continues to bolster its sustainable tourism offerings with the imminent relaunch of one of its most popular campaigns, Embrace German Nature.

Germany is a country brimming with beautiful natural viewpoints, many of which can be accessed on foot or by cable car before the dawn breaks, meaning that the sights out over mountain peaks and peaceful meadows can be appreciated at their most beautiful: as they’re hit by the light of the sun’s first golden rays. From rewarding early-morning summit hikes, to delicious breakfasts enjoyed while overlooking the land and sipping champagne.

With Germany home to 51 UNESCO World Heritage Sites and more than 33 per cent of the country under special environmental protection, the campaign also highlights the stunning natural landscapes, which include 18 Biosphere Reserves, 16 national parks covering more than 10,000km², and 104 nature parks.

Ecotourism is expected to see a market growth of 15 per cent between 2021 and 2031, according to analysis by the Future Market Insights Institute. Embrace German Nature is designed then to consider the heightened demand, align with market desires, and help Germany achieve its Sustainable Development Goals.

Romit Theophilus, Director, German National Tourist Office in India, said, “The Embrace German Nature campaign promotes the path to sustainability with its blend of protected nature, innovative flair and cosmopolitanism, Germany as a travel destination has the ideal ingredients for exceptional and sustainable holiday experiences that also help to protect our climate and the environment.”

Indian Travellers who are looking to stay fit while taking in the sights can enjoy a vast range of world-renowned hiking trails and 76,000 km of cycle paths. Various short cycle routes were certified for the first time in 2023, opening an even wider range of outdoor activities for all abilities. These include Buchen Hercules Trail in Baden-Württemberg; Margrave Round in Bavaria; and the Ruhland Trail in Hesse.

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