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Highlands represented at travel trade show in Germany



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Open Canoeing In Glen Affric. Picture: VisitScotland / Paul Tomkins

Inverness, Loch Ness and Fort William are on show at a major international tourism gathering in Germany, this week, as Loch Ness by Jacobite and Visit Inverness Loch Ness are part of the VisitScotland and VisitBritain delegation at the travel tradeshow, ITB Berlin.

More than 180 countries and territories from all sectors of the travel industry are represented at the event, hosted in the German capital for the first time in four years.

Other Scottish businesses also present include CalMac and Inverlochy Castle Management International (ICMI).

VisitScotland’s head of intermediary marketing, Denise Hill said: “Working with tour operators and other travel intermediaries is an important way of influencing how Scotland is promoted and sold across the globe.

“With over 50 per cent of international visitors using an intermediary to book part or all of their trip to Scotland, tour operators and agents play a critical role in helping to shape the Scotland that is presented and available to book by visitors across our key markets.

“Participating at ITB Berlin and similar events, we work to build strong relationships with these operators, encouraging the development of Scotland holidays which meet the needs of the evolving consumer and spread the benefit of tourism throughout Scotland and across the year.

“The businesses joining us are helping to showcase the best of Scotland and we’re supporting them to reach new visitor audiences in new markets.”

Norbert Lieder, managing director of Inverlochy Castle Management International (ICMI) said: “ITB Berlin has always been a very important trade exhibition for us to meet luxury tour operators not only from Germany, but actually from the whole world.”

Freda Newton, Owner and Managing Director of Loch Ness by Jacobite added: “The German market is an important market for Loch Ness by Jacobite. We hope to reconnect with current customers and hopefully persuade some new customers to Visit Loch Ness and the Highlands”

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