TK Maxx brand profile Germany 2023 | Statista

How high is the brand awareness of TK Maxx in Germany?
When it comes to fashion store customers, brand awareness of TK Maxx is at 74 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand’s logo and the written brand name.

How popular is TK Maxx in Germany?
In total, 18 percent of German fashion store customers say they like TK Maxx. However, in actuality, among the 74 percent of German respondents who know TK Maxx, 24 percent of people like the brand.

What is the usage share of TK Maxx in Germany?
All in all, 14 percent of fashion store customers in Germany use TK Maxx. That means, of the 74 percent who know the brand, 19 percent use them.

How loyal are the customers of TK Maxx?
Around 12 percent of fashion store customers in Germany say they are likely to use TK Maxx again. Set in relation to the 14 percent usage share of the brand, this means that 86 percent of their customers show loyalty to the brand.

What’s the buzz around TK Maxx in Germany?
In September 2023, about 8 percent of German fashion store customers had heard about TK Maxx in the media, on social media, or in advertising over the past three months. Of the 74 percent who know the brand, that’s 11 percent, meaning at the time of the survey there’s little buzz around TK Maxx in Germany.

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