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Primark brand profile Germany 2023 | Statista

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How high is the brand awareness of Primark in Germany?
When it comes to fashion online shop users, brand awareness of Primark is at 78 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand’s logo and the written brand name.

How popular is Primark in Germany?
In total, 21 percent of German fashion online shop users say they like Primark. However, in actuality, among the 78 percent of German respondents who know Primark, 27 percent of people like the brand.

What is the usage share of Primark in Germany?
All in all, 15 percent of fashion online shop users in Germany use Primark. That means, of the 78 percent who know the brand, 19 percent use them.

How loyal are the customers of Primark?
Around 12 percent of fashion online shop users in Germany say they are likely to use Primark again. Set in relation to the 15 percent usage share of the brand, this means that 80 percent of their customers show loyalty to the brand.

What’s the buzz around Primark in Germany?
In September 2023, about 8 percent of German fashion online shop users had heard about Primark in the media, on social media, or in advertising over the past three months. Of the 78 percent who know the brand, that’s 10 percent, meaning at the time of the survey there’s little buzz around Primark in Germany.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

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